Wednesday 19 August 2009




Watch Your Back on Wall Street, Seriously
By Dr. Steve Sjuggerud

I remember my first time "getting used" by Wall Street... It was for 500 bucks. But I was disgusted by it. It was in my own firm!

Here's the story...

I was a broker, probably 21 years old (I started college at 16). Our company had gone public a few months before. Dr. Glenn, one of my good customers, wanted to buy our company's stock, at a good price if I could get it.

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Over the loudspeaker one day, our head trader (the guy who buys and sells stock all day) said, "
1,000 shares of our stock at the bid, first one to call me gets it."

This sounded perfect for Dr. Glenn... If the stock normally traded at $10, I could now get it for $9.50! I called him right away and told him about this. He took my word.

I called the head trader and was happy to get the shares at $9.50.

Then, a terrible thing happened... The bid on the stock fell to $9. What was going on? I'd just bought for $9.50. My customer was down instantly, and now I looked really bad to him.

In short, my firm's head trader sold me down the river and basically cheated Dr. Glenn – a customer of our own firm – for a measly $500. He had a bunch of shares of company stock to dump... and he found a sucker in me.

I really couldn't believe it. The head trader didn't do anything illegal. It was just dirty.

I felt bad. I should have been smarter about it for my client. I was young and gullible... I didn't think people would be that dirty, especially at my own firm, sitting 30 feet away from me.

But there was nothing I could do. There was nobody to complain to... nobody would have cared. The brutal reality was that the head trader made much bigger profits for the firm than I did as a young broker. I was disposable. He was not. He'd done nothing illegal – he just found a sucker.

I was reminded of this story on a trip to New York this week. I met several Wall Streeters who – after hearing I simply work for my subscribers and don't take kickbacks for anything – had a hard time grasping the idea.

Yesterday, during meetings in New York, successful investors told Porter Stansberry and me over and over again, "We really like you guys and your ideas... you don't seem to have any conflicts of interests... you write what you think."

It is a simple business idea... you like our ideas, you keep subscribing.

But maybe we shouldn't have taken so much pride... Maybe the "honest buck" thing – the lack of any conflicts of interest – is what makes our writing and our ideas particularly attractive. Because on Wall Street, you never know if a guy is telling you the whole truth or if he's simply looking out for his own pocket. It's just the way business is done there.

I'm sure the head trader at my old firm did what he did to me without thinking about it... without losing a moment's sleep. His business was "taking" people. But nearly two decades later, that trade still sticks with me. I still feel bad for Dr. Glenn. (Dr. Glenn, by the way, became a subscriber of ours, and I've bumped into him at our conferences. Thanks, Doc, for sticking with me.)

The "moral" of the story is this:
When it comes to investing, you have to question the motives of the seller of the investment. Always.

If you think it's rude to ask a salesperson how he gets paid, well, get over it. Ask him. He will tell you. It's not a secret.

It's fine for him to make a good living... you're concerned about his incentives... his motives. Ask as much as you can. Heck, by simply asking questions, he'll take note of your interest and make an extra effort to recommend the things you want.
If it's a mutual fund you're buying, ask why you should buy one over another that does the same thing but with lower fees. If it's an investment newsletter, read the fine print... because the newsletter publisher must disclose if they're being paid by a company to write up that company's stock.

While you can't control an investment's performance, you can control your fees... so ask the questions.

When it comes to your investments, you must watch your own back... because nobody else will.





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