November 19, 2009
The key to good writing is to consider your audience.
Recently a feminist sent me a long angry diatribe.
I replied: "What made you think I'd read this once I figured out it wasn't praise?"
People expect you to read their thoughts just because they took the trouble to write them down. Communication is not the same as self-expression. If you need to express yourself, start a diary.
In communication, your reader must want to read your work! You must have something important, new or original to say. You must write in an inviting and compelling way.
Put yourself in the reader's position. He doesn't have much time or patience. He's looking for something that will inform, empower or uplift him.
You must pique his interest immediately and convey your message quickly. Keep it short! Weed out unnecessary words. They are your currency. Don't inflate it.
The Internet is a very competitive environment. There is a plethora of good, free material. To compete, you must be as quick, easy and engaging as possible.
George Bernard Shaw said. "Have something original to say and say it in the most candid, straight-forward way possible."
Ideally you will be excited about your information or viewpoint, and will convey your passion.
CLEAR WRITING
Clear writing requires clear thinking. If your message isn't clear to you, it's not going to be clear to your reader.
State your argument and give a few proofs. Don't cite a lot of evidence and expect your reader to figure out your argument. (The reader wants your conclusions; he doesn't want your calculations. He will either accept or reject your views.)
Ideally, convey your message in the first paragraph so the reader can decide whether to continue. Write in a linear way, one-thought-per sentence.
Good writing requires much rewriting. If you can, put the work away and look at it again over a few days.
None of this will stop the New World Order but it will enable us get our message out more effectively.
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Related: George Orwell's "Politics and the English Language"
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