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Isi Leibler Isi Leibler Mailing List December 23, 2009
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	Competitors try to close down new Israeli Daily by Isi Leibler December 23, 2009 http://wordfromjerusalem.com/?p=1966 Until recently, the Israeli Hebrew media was dominated by  three daily newspapers. The most sophisticated daily,  Haaretz, known for its far left post-Zionist  agenda has a small circulation but is widely read by opinion  makers. But the market has until recently been dominated by two  tabloids,  Yediot Achronot and Maariv, both of which have a penchant for sensationalism. Two years ago, a new newspaper appeared on the scene. Yisrael Hayom*.  It recruited some of the best journalists, but many predicted that a paper circulated  for free which based its income exclusively on advertising would not succeed.  All the more so, in an environment when newspapers in Israel and throughout the  rest of the world underwent difficulties as the Internet began intruding into their  market and  the global financial meltdown was making its impact. But, contrary to expectations, Yisrael Hayom grew from strength to strength and has revolutionized the entire newspaper industry. Already today, it enjoys Israel's second  largest circulation and is likely to overtake the leader Yediot Achronot in the near  future. The paper was launched by US business tycoon Sheldon Adelson, one of the most  generous  Jewish philanthropists of our time who has distributed unprecedented amounts of  money for various social  causes in Israel as well as becoming the largest donor to Birthright. The success of the newspaper is reflected in the fact that both Yediot Achronot and  Maariv in desperation  approached various parliamentarians beholden to them and attempted to block the newspaper by introducing legislation making it illegal for nonresidents to publish an  Israeli daily newspaper. I attach for your interest a translation of a powerful article by Amos Regev,  the editor-in-chief of Yisrael Hayom, which appeared in the weekend edition of the newspaper and provides an outline of the seamy aspects of the  Israeli media. *Disclosure: I am a regular columnist for Yisrael Hayom The Law for Mozes and Nimrodi Amos Regev - Yisrael Hayom The owners of Yediot Aharonot and Ma'ariv refuse to acknowledge that their  monopoly over news, views, and thoughts, is over. Now they are trying to recruit the Knesset to their aid - at the expense of democracy. They want to shut our - Israel Hayom - mouths. They want to limit your - the readers' - freedom of choice.  They want to force you to buy only their merchandise. Click here to read more

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