Tuesday, 5th January 2010
The winning Tory strategy of hope'n'change. Oh, wait...
10:18am
Interesting that – to judge from the election poster campaign that has now started – the Tories are personalising their appeal to the country around David Cameron himself. This means they think – as some of their polling appears to have suggested – that while people find him personable, they think the rest of the Shadow Cabinet are just more of the same old same old. But it’s far from clear that people dolike him – or to be more precise, that they either trust him or rate him, which are rather different matters from finding him in certain respects sympathetic. A lot of people are indeed actively put off by his glib opportunism and his all-too transparent strategy of saying what he thinks any particular audience wants to hear, creating an impression of incoherent followership rather than leadership....
Tuesday, 5 January 2010
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