Boeing prepares to cut nearly 800 IT workers: The company sent 60-day layoff notices to the workers, who are at risk of being laid off on April 23. Of those notices, about 800 went to employees of Boeing's engineering, operations and technology unit; most of the people in that unit are in IT, according to Tim Healy, a company spokesman. Consumer confidence falls sharply in February: The index plunged to 46 from January’s 56.5, following several months of boosts, according to the Conference Board. The economy is stable only when the reading surpasses 90. The Bloom Box: Video report: Large corporations have been testing a new device that can generate power on the spot, without being connected to the electric grid. Will we have one in every home someday? Lesley Stahl reports.
Wednesday, 24 February 2010
How Advertising Manipulates Our “Caveman” Brains
By Washington's Blog
Research shows that one of the most powerful ways to stimulate more buying is celebrity endorsement. Neurologists at Erasmus University in Rotterdam report that our ability to weigh desirability and value doesn’t function normally if an item is endorsed by a well-known face.Continue
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