Israeli Air Force Launches International New Media Program
FOR IMMEDIATE RELEASE
Contact:
IAF Online Communications
Wednesday, March 2, Tel-Aviv, Israel – The Israeli Air Force (IAF)
Communications Unit, under the command of Spokesperson of the IAF Lt. Col.
Assaf Librati, launched an International New Media program today that will
initially include a fully functioning and constantly updated website,
Facebook page, and Twitter account in English available at:
http://www.iaf.org.il/2381-en/IAF.aspx (English).
Lt. Col. Librati: “The Israeli Air Force is a center of profound research,
international cooperation, immense diversity, and advanced technology within
the Israel Defense Forces. We believe that we have much to share with the
world about who we are, what we do, our capabilities, and our ongoing
participation in humanitarian operations around the world. Starting this
year, the IAF will add a fully operational English website, Facebook page,
and Twitter account to our regular means of communication. We see this as a
force multiplier and an important step forward in communicating about
Israel, the IDF, and the IAF directly with stakeholders around the world.”
The International New Media program will be under the command of Major Yael
Bar, Director of Online Communications and Editor in Chief of the Israeli
Air Force Magazine and includes a staff of 20 writers, photographers,
videographers, and editors that support the entire IAF Communications Unit.
Major Bar: “The IAF’s online presence, including a Hebrew website and Hebrew
Facebook page, was launched in 2010 and has grown to be very successful with
thousands of unique viewers each week from Israel. Our experience has shown
us that the people, operations, and capabilities of the IAF are of growing
interest not just to Hebrew speakers, but also to the international
community. This is why we are launching a robust online presence in English
for 2011.”
Major Bar recruited Private Stephan Miller to the IAF Communications Unit
for 6 months in order to advise and manage the launch of the IAF’s
International New Media program. Private Miller, who immigrated to Israel
from the United States in 2008, previously worked as an international
political and communications consultant, with experience advising
politicians and political parties around the world in new media and
communications. Immediately prior to enlisting in the IAF, Private Miller
served as the Foreign Media Advisor and Spokesperson to Jerusalem Mayor Nir
Barkat. Following the meticulous culture of the IAF, Private Miller was
charged with leading intense research of international new media military
and non-military presences around the world as well as initial testing of
online messaging on Facebook and the IAF website prior to the launch.
Private Miller: “Conversations about Israel today, and certainly the
operations and capabilities of the IAF, are no longer limited to traditional
media. The IAF, especially Lt. Col. Librati and Major Bar, understands the
importance of participating and influencing these online conversations as
well as the great opportunity to share our messages directly with people
around the world. As a recent immigrant to Israel, nothing makes me prouder
than putting on the khaki uniform of the Israeli Air Force, knowing that in
a small way, I am helping the Israeli Air Force and the State of Israel
communicate better with the international community.”
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