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THE SPECTATOR   24.9.08
The Tory Lead Is More Solid Than You Might Think
        ANTHONY KING

The Conservatives last won a general election in 1992. That was also 
the year when the opinion polls met their Waterloo.

The Conservatives last won a general election in 1992. That was also 
the year when the opinion polls met their Waterloo. The results of 50 
nationwide surveys were published during that campaign. All but six 
showed Labour ahead, and they all suggested that the outcome of the 
election would be a hung Parliament, with Labour probably the largest 
party. They were all wrong. The largest Tory lead reported by any 
poll during the campaign was only a single percentage point. In the 
event, the Conservatives’ lead over Labour approached eight points.

To this day, no one knows why the polls came a cropper in 1992. 
Indeed, no one knows for sure why the polls went on to perform with 
only indifferent success in 1997 and 2001. To be sure, they forecast 
comfortable Labour victories on both occasions, but most of them — as 
in 1992 — exaggerated Labour’s share of the vote. Only last time, in 
May 2005, were the poll forecasts in line with what actually happened.

The obvious inference to be drawn is that, even now, opinion-poll 
findings may not be entirely reliable. Maybe the Tories are not as 
far ahead as they seem. There is, however, a less obvious inference 
to be drawn: that anyone wanting to know what is really going on 
should not rely too heavily on the headline voting-intention figures.

Even in 1992 there were signs that all was not as it seemed — signs 
that caused some of us at the Daily Telegraph to counsel against the 
paper’s organising its post-election coverage on the assumption that 
Labour, not the Tories, had won.

For example, although some (not all) of Gallup’s surveys for the 
Telegraph showed Labour ahead, the responses to the same 
organisation’s principal question on the economy told a different 
story. Gallup asked: ‘With Britain in economic difficulties, which 
party do you think could handle the problem best, the Conservatives 
or Labour?’ On the eve of the 1992 election — at a time when economic 
issues were uppermost in people’s minds — 43 per cent of those 
interviewed said the Conservatives, only 31 per cent Labour.

Those numbers hardly foretold a Labour triumph. Similarly, if you dug 
deeper, you noticed that people who responded ‘Don’t know’ to 
Gallup’s voting-intention question often gave pro-Tory responses to 
other questions — on who, for example, would make the best Prime 
Minister (Major, not Kinnock). Perhaps all along there were thousands 
of bashful or half-hearted Tories out there. They knew or suspected 
how they would vote but, in the climate of that time, were reluctant 
to say so.

What about now? Last week YouGov on behalf of the Daily Telegraph 
presented its respondents with a list of 19 ‘problems facing the 
country’ and asked which political party they thought could best 
handle each of them. The problems ranged from the credit crunch 
through education to Britain’s relations with Europe — and on 18 of 
the 19 the Tories were ahead. The only exception, bizarrely in view 
of the Tories’ focus on the issue, was childcare and support for the 
family. Otherwise the Tories’ leads ranged from a healthy 25 points 
on traditional Conservative issues such as immigration and law and 
order to only a single point on the NHS, a traditional Labour issue. 
The Tories are also well ahead — by 17 points — on economic 
competence, with Liberal Democrat supporters increasingly leaning in 
their direction.

There is thus substantial depth at the moment in voters’ preference 
for the Conservatives over Labour. Even more significant is the fact 
that, when YouGov asked virtually identical questions on the eve of 
the general election two years ago, Labour led on most issues 
(except, as usual, on immigration and law and order). On the economy 
at that time, Labour’s lead was a comfortable 21 points — compared 
with the Conservatives’ lead of 17 points now.

However, one feature of YouGov’s latest findings casts a shadow over 
all the main parties and, indeed, over Britain’s entire political 
class. It captures a growing trend, one that has scarcely been noticed.

When people are asked YouGov’s ‘best to handle’ question, they are 
given the option of refusing to name any political party but of 
responding either ‘None of them’ or else ‘Don’t know’; and the number 
of people ticking one or other of those boxes has soared in recent 
months. Last week respondents were asked to say which party they 
preferred on 19 issues, and the proportion ticking either ‘None of 
them’ or ‘Don’t know’ fell only once below a third. In nine instances 
it rose to 40 per cent or more. The cynics and the quizzical together 
almost invariably outnumbered those opting for any one party. 
Similarly, asked last week to say who would make the best Prime 
Minister, 34 per cent said David Cameron (compared with only 16 per 
cent Gordon Brown), but 40 per cent said ‘Don’t know’ — a far larger 
proportion than was ever recorded in the past.

Under present circumstances, a popular vote of confidence in 
Britain’s entire political class would probably be lost, possibly by 
a wide margin. Politicians, like bankers, short-sellers and hedge-
fund managers, need to attend to their collective reputation.

Anthony King is professor of government at Essex University and a 
contributing editor to The Spectator