From Meccania to Atlantis - Part 7: The True Horror in Hitchcock Films

Observe the setting of Davidson’s Pet Shop in The Birds. It’s a staged scene, but this is San Francisco’s Union Square in 1962-3 and that is the way middle class people looked and dressed in San Francisco. Tippi Hedren is an upper class society girl in this movie, so perhaps her suit has a finer cut and her clutch purse a higher price tag – but watch the other people milling about (and don’t miss Hitch himself).